Our Story

Landon and Kat Eckles are true leaders in the clean-living movement. In addition to freecoat, they currently own and operate Clean Juice, a fast-rising organic juice bar franchise with over 100 locations across the country. It was through their ownership of this popular brand that they discovered the freecoat studios and fell in love with the high standards and beautiful aesthetic the brand has to offer.


As a couple of deep faith, they’re excited to grow the freecoat brand because it perfectly aligns with their mission of inspiring others to be healthy in body and strong in spirit (3 John 1:2). Kat and Landon also host a health and wellness podcast, called #BeOrganic, and spend their free time with their five amazing children. The Lord has blessed them with amazing and like-minded franchise partners, employees, and customers throughout their Clean Juice story and, they can’t wait to see what He has in store for the freecoat brand as well!


The Non-Toxic Beauty Bar Industry is Changing Everything

You can worry about what’s in our food, water, and air, but what about what’s in our nail polish and beauty products? The COVID-19 pandemic has put an increased focus on clean living and healthy lifestyles, and as part of the overall U.S. spa market, the non-toxic beauty bar industry is benefiting from this attention. freecoat isn’t camera shy. Check out these stats:

  • The clean beauty sector grew 42% from 2017 to 2018,
  • It has projected global sales of $22bn by 2024, and
  • It’s a significant part of the $4.2tn global wellness economy and the $119bn spa industry.

Want to know the crazy part about these stats? These numbers are only going to grow as disposable incomes rise and more and more people appreciate the importance of non-toxic lifestyles.

Fresh and Healthy
Beauty is on Fire

freecoat promises to be a leader in the beauty salon industry, and more importantly, our mission to be BS-free has never changed + never will. freecoat was created with a mission to create a safe space where toxins aren’t hidden in ingredients; space where you’re breathing clean air while you’re treating yourself; and a brand that lives by the quality of its products. What does this mean? Check it out:


Disinfectant spray is available throughout each salon. After each client visit, our stations are thoroughly cleaned.


All implements are mechanically cleaned, soaked in hospital-grade disinfectant, and run through a medical-grade autoclave between clients.


Service providers wash hands with soap and warm water before and after each service.


Our pedicure tubs do not contain jets, which are a breeding ground for viruses and bacteria.


All disposable products, such as nail files, are discarded after each use.


We use our medical-grade ventilation system to clean and evacuate the air.

Who Doesn’t Love a Good Mani?

The nail business is REAL. The global market for nail care is estimated at $9.9bn for 2020 and is projected to reach $11.6bn by 2027 (Source: Market Report). Women AND men love how manicures make them feel, especially when they know they’re being performed by the clean and gentle hands of their local freecoat studio technician.



Did We Just Become Best Friends?

The freecoat brand isn’t just a nail salon business. We’re a brand that’s dedicated to clean living and a non-toxic lifestyle, and we want to bring that philosophy to as many communities as possible. In order to do that, we devote ourselves to the success of our franchise partners, because we know they’re the face of the freecoat brand and the ambassadors of everything we believe in.


Our friendship has a lot of benefits:

Robust digital marketing campaigns created by in-house experts that reach your best guest

Research to help you better understand industry trends

A team of freecoat franchise experts who are always a phone call away to answer questions and listen to feedback

Online booking and appointment-based scheduling

Curated retail boutique items that reiterate the freecoat brand

And a whole lot more!

Are you ready to become part of the nail salon industry by opening a non-toxic beauty bar business with freecoat?

We can’t wait to meet you, so get in touch today!

Are you ready
to join us?

  • Let's talk financials! Freecoat Nails Financial Requirements are a minimum net worth of 500k and 120k of that in liquid capital.
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