Own a Freecoat Nails Franchise

Content About Us


The Story of Our Franchise

Landon and Kat Eckles are true leaders in the clean-living movement. In addition to freecoat, they currently own and operate Clean Juice, a fast-rising organic juice bar franchise with over 100 locations across the country. It was through their ownership of this popular brand that they discovered the freecoat studios and fell in love with the high standards and beautiful aesthetic the brand has to offer.


As a couple of deep faith, they’re excited to grow the freecoat brand because it perfectly aligns with their mission of inspiring others to be healthy in body and strong in spirit (3 John 1:2). Kat and Landon also host a health and wellness podcast, called #BeOrganic, and spend their free time with their five amazing children. The Lord has blessed them with amazing and like-minded franchisees, employees, and customers throughout.



Success Stories

If I could give advice to anyone considering freecoat, it would be to definitely talk to other franchise owners about their experience. A huge part of the job is managing your staff, so you definitely must be a people person who can be ready to pivot at any time!

Keri Dellers, Concord Mills, NC

I love being able to bring non-toxic beauty to my community. As a Women’s Health Physical Therapist, I’ve seen how much women are struggling with hormonal imbalances and with feeling sick in general. Knowing that beauty products contribute to hormone disruption and overall disease, I love knowing that women in my community can still indulge in beauty services, but aren’t negatively affecting their health!

Michelle Beniot, Concord Mille, NC

I have loved building a solid team. My team is like family & that’s so important to me. They truly create an amazing experience for our clients & they are so beyond talented!

Mikayla Keep, Cornelius, NC

Redefining the Nail Salon Franchise Industry

Investing in a business is a big decision that requires a lot of consideration. When exploring different opportunities, your first thought should be, “What makes this opportunity unique?” In the cosmetic and beauty franchise market, there may be a few players, but freecoat is winning the (nail) game.

Our nail bar franchise is an industry leader in a growing market, and we are changing the way people view clean beauty. Our non-toxic nail salons offer unique services, cater to local markets, and deliver superior customer experiences. Best of all, they provide a jet, fume, and toxin-free experience.


We’re about so much more than just nails and also offer the following revenue opportunities: Waxing, Infrared Saunas, Eyebrow Tinting, and Retail Boutiques.

Our Non-Toxic Franchise is Part of a Thriving Industry

We worry about what’s in our food, water, and air, but what about what’s in our nail polish and beauty products? The COVID-19 pandemic has put an increased focus on clean living and healthy lifestyles, and as part of the overall U.S. spa market, the non-toxic beauty bar industry is benefiting from this attention. freecoat isn’t camera shy. Check out these stats:

  • The clean beauty sector grew “42% from 2017 to 2018
  • It has projected global sales of $22B by 2024
  • It’s a significant part of the $4.2T global wellness economy and the $119B spa industry

Want to know the crazy part about these stats? These numbers are only going to grow as more and more people appreciate the importance of non-toxic lifestyles.


It has projected global sales of $22B by 2024 It’s a significant part of the $4.2T global wellness economy and the $119B spa industry Want to know the crazy part about these stats? These numbers are only going to grow as more and more people appreciate the importance of non-toxic lifestyles. The global market for nail care is projected to reach $11.6B by 2027 (Source: Market Report). Women AND men love how manicures make them feel, especially when they know they’re being performed by the clean and gentle hands of their local freecoat studio technician.

How We Help Our Franchisees Succeed

When you join the freecoat family, you’ll have the support of our entire home office team behind you. Your success is our success, so we’ll teach you all you need to know and remain by your side throughout your journey with us.


There’s so much that goes into owning and operating your own non-toxic beauty bar and that’s what freecoat university is all about. You’ll spend several days at freecoat university at our headquarters in Charlotte, NC, and you’ll learn all there is to know about the freecoat philosophy and the voice of the brand.

At freecoat university, you’ll learn everything you need to know about: Marketing your very own freecoat, operating your very own beauty bar, finding the right supplies and inventory, building highly skilled teams, bookkeeping, and growing your client base.


Our franchise support team helps identify, lease, and build out the perfect freecoat studio. Before beginning construction, we’ll consider some factors, including local competition, demographics of the community, traffic patterns, visibility, parking convenience, and more. These factors are a critical first step in getting you prepared for success, so we don’t leave it to chance.

Becoming a Franchisees

We’ve broken down our path to ownership into seven steps. Here’s what you can expect with each stage of the ownership process:



The first step is so easy, you can take it today! Fill out the contact form below, and we will be in touch with you to schedule an introductory call.



We’ll have a casual conversation about your experience, goals, and what you’re looking for in a franchise opportunity. We’ll also explain a bit more about who we are and what we’re looking for in a nail franchisees.



We’ll review your application and answer questions you may have about our nail franchise opportunity.


You’ll have some time to review our FDD, which will provide you with information about the investment, your support, and so much more.



In Charlotte, you’ll have the opportunity to meet our leadership team, visit a gorgeous freecoat studio in person, learn some of our systems and share more about you!



You’re almost there! We’ll make sure we have all the information we need and tie up any loose ends.



Once everything is finalized, we’ll be able to quickly get to work on your new nail salon!

Clean & Healthy Beauty is on Fire

freecoat promises to be a leader in the beauty salon industry, and, more importantly, our mission to be BS-free has never changed and never will. Our brand lives by the quality of our products and we’ve created a nail spa experience where you’ll always breathe clean air without being exposed to toxins.


What does this mean? Check it out:

  • Disinfectant spray is available throughout each salon. After each client visit, our stations are thoroughly cleaned.
  • All implements are mechanically cleaned, soaked in hospital-grade disinfectant, and run through medical-grade sanitation equipment between clients.
  • Service providers wash hands with soap and warm water before and after each service.
  • Our pedicure tubs do not contain jets, which are a breeding ground for viruses and bacteria.
  • Nail files and other disposable products are discarded after each use.
  • We use our medical-grade ventilation system to clean and evacuate the air.


Investment Information

Investing in our non-toxic nail bar franchise is a rewarding, fun, and challenging experience. It will help you grow personally and professionally and will turn your passion for clean living into an everyday adventure. In addition to building a life for yourself, you’ll also positively impact the lives of others – and the freecoat nails team will be there to cheer you on every step of the way.

Start-Up Costs

Based on our experience, starting a nail business with freecoat means your startup costs will range between $221,500 – $562,500, which includes our initial franchise fee. This includes just about everything you’ll need to open your freecoat beauty franchise.

Franchise Fee

The one-time franchise fee is your one-way ticket to the freecoat brand. You’ll gain access to our: proprietary materials, unique and successful business model, jaw-dropping brand identifiers, one-of-a-kind onboarding and comprehensive training.

Royalties & Brand Marketing Fees

  • Six percent of your gross sales as a monthly royalty
  • One percent brand marketing fee

Typical Monthly Expenses

Owning and operating a freecoat beauty bar requires a certain amount of liquid capital and financial stability to make sure you’re prepared for the hills and valleys of doing business. You’ll be responsible for: Rent, Utilities, Payroll, and inventory expenditures.

For a complete look at our costs and investment, check out our Franchise Disclosure Document (FDD).



Frequently Asked Questions

How much is the initial investment to open a freecoat nails studio?

The initial investment ranges between $221,500 – $512,500*. Our franchise fee is $49,500, which is included in the total initial investment. For more information, we invite you to review our 2022 Franchise Disclosure Document. (*see our 2022 Franchise Disclosure Document)

What type of support does freecoat nails offer Franchisees?

Our home office team is made up of experts in all areas of our business, including operations, marketing, development, and finance. We work hand in hand with you from site selection to building your grand opening marketing plan. You’ll receive best practices on ways to build and develop your team, guidance on our services and memberships, and software training. Once your business is open, you’ll receive ongoing guidance and training to help you grow your business for years to come.

What type of training will I receive?

As you prepare to open your freecoat nails, you’ll receive a combination of ongoing calls and training to prepare you for the successful operation of your business. We offer a multi-day training program, called freecoat university, which will train you on operations, local marketing, team development, financials, software, and leadership. Once your studio is open, we offer ongoing training and regular support.

Does Freecoat help obtain funding?

Yes! We work with several 3rd party financing companies that can help with funding your freecoat studio. We are happy to make a direct referral to make sure you move forward with ease.

How many employees does a typical freecoat nails studio have?

freecoat studios generally follow a simple staffing model. Each store has one General Manager, one Assistant Manager and/or Front Desk Associate, and 8 to 12 Service Providers. Service Providers consist of Nail Technicians and/or Cosmetologists depending on your local guidelines.

How do freecoat’s prices compare to the competitors?

freecoat’s prices are typically within a few dollars of traditional nail salons, yet significantly more affordable than day spa pricing. Here’s why: We provide our nail artists with a generous wage, proper breaks, and paid vacation, and promote a healthy work-life balance. We invest in one-time-use buffers and files and hospital-grade sterilization/cleaning equipment. We use high-quality, non-toxic products in our services. While these cost significantly more, we believe they are well worth it to provide our customers and staff with a clean beauty experience.

Do you offer multi-unit agreements?

Absolutely! We would love to share with you our growth markets across the nation. Let’s chat soon.

What services are offered at a freecoat nails studio?

We offer a variety of services in the non-toxic beauty industry. In addition to nail services, we also offer infrared saunas, waxing, eyebrow tinting, retail boutiques, and more. Our membership program allows clients to experience the best of the services offered at your studio.

What’s included with my franchise fee?

The one-time franchise fee is your one-way ticket to the freecoat brand. You gain access to our proprietary materials, unique business model, brand marketing resources, comprehensive training, and so much more.


Available territories

Ready to take the next step and inquire about open markets? freecoat nails is changing the beauty sector for the better and we are excited for you to help us grow! If you believe that you are a great fit for freecoat nails, please explore our opportunities below, and reach out our team to get started.


  •  Nashville, TN
  •  Atlanta, GA
  •  Raleigh, NC
  •  Columbia, SC
  •  Houston, TX
  •  Dallas, TX
  •  Denver, CO
  •  Miami, FL
  •  Scottsdale, AZ


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